Avon launches digital publishing imprint

HarperCollins' Avon Books has launched Avon Impulse, an imprint dedicated to digital titles. Avon Impulse will focus largely on e-books; it will also publish POD novels/novellas by Avon writers and new authors. Senior v-p and publisher of William Morrow/Avon Liate Stehlik said the new imprint will give Avon the opportunity to give romance readers titles in a format they have long embraced, as well as to publish more quickly "with an eye to what's trending in fiction." Avon Impulse is looking to do multiple titles every month, working up to releasing titles on a weekly basis. - Publishers Weekly